Friday, September 16, 2011

Blog Post 2

"The Hidden Life of SUVs"

On pg. 84 answer 2 questions from the "Questions on Meaning" section or do assignment #3 under "Writing Assignments."
Write your response in the comments section

14 comments:

  1. Questions on Meaning:

    2. After research done by focus-groups it has been learned that the majority who buy SUV's are upper class women. The upper class woman prefers this an SUV because they feel it protects them, as if it were a tank, from both their own real and imagined fears.

    3. Advertisers use students and people to figure out what SUV's should be and do because they are the future main group of buyers for automobiles and will determine their future success rate and existence as a company. The SUV's driver is usually an upper class woman, with children, who feels the outside world to be unsafe. They feel the outside world is like a jungle and everyone in it is out to harm them. Most drivers of an SUV are women because these automobiles hold a tank like quality to them keeping them safe and well protected from the outside world. Men tend to go for a larger pickup instead of the SUV.

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  2. 1. Cat dealers give adventurous names to cars to make the car appealing to people. They think if the car has a name like mountaineer the customers will buy it because they are adventurous.
    2. The average women will buy theses big vehicles because of the size and the room it has for their family. Theses owners are afraid of too much gas and it tipping over. This is by Roberto Tirado

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  3. Questions on meaning:

    1. A name is a word or term used to give and object or person identity. The name of a vehicle is like a brand not in manufactoring terms, but branded to a vehicle as a form of intisement for advertising, to allure consumers to buy.The more inteesting the name is or seems to be the more a person wants to buy. Hitt writes in his essay, after GMC launched the Denali (which is named for an Alaskan Mountain) they said " even though most consumers will never venture into territory any less trampled than the country club parking lot, the most important goal of the Denali marketing hype is to plant the image in consumers minds that they can conquer rugged terrain. This is the purpose for adventurous names. They come up with these name mostly off western themes. SUV names are not meant to be understood or have meaning, but to decribe the vehicle, its endurance, and what kind of terrain it can cover. Making the customer want to put themselves in these places, and the vehicle seem more endurant and secure. A mastry of its kind. These images are what the names are created for.

    2. Women are the most potential buyers of these vehicles. Hitt claims," woman like to drive these vehicles to be safe." He says " indeed in an age of gated communities the SUV is the perfect transportation shelter to protect us from fears both real and imagined. I think this statement couldnt be more true. When it come to woman and driving, especially ones with children sometimes we tend to fear and think the worst when driving. SUV's make us feel a lil more secure. Sometimes accidents arent our fault and tend to happen because of a more negligent driver for whatever reason. In an SUV not only is there more spacing for our familes, but we sit higher up allowing us to see more of our surroundings when driving; and incase of an accident SUVs tend to substain less damage and the survival rate is much higher than a much smaller car. The SUV provides a bigger barrier between the driver, his or her family, and the dangers of the outside world and driving. A better sense and all around confirmation of security.

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  4. 1. A name is an identity of someone or something. American car dealers give adventure names to SUV's so the person buying the product can feel the power of the car behind its name. Most of these names dealers come up with are either a place or an animal that represents or characterizes stregnth.
    2. Most ads are developed to direct the attention of woman towards these SUV's. Women feel safer in larger cars, rather then a small car. They're afraid of what they are going to find on some suface streets.

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  5. Questions on Meaning:

    #2:The average person who buys these big vehicles is women, why they buy these vehicles, because they feel safe and well protected by a larger SUV. As said in the reading it protects them from both real and imagined fears.

    #3:Advertisers use students to help decide what vehicles to purchase because they will be future buyers and they will give feedback on the vehicle determining whether or not they like the vehicle. The students can show whats appealing to them, such as spacing in the vehicle and body style and much more. An SUV says about its driver that they are meant for anyone any age any gender, mostly women though who want to feel protection. Forty percent of all SUV sales go to women. Men are sticking with the pick up trucks. Many women are driving SUV's not only for the safety, but because of room, women/mothers need to think of room for their children and possibly childrens friends in the vehicle [etc]. Women just like to feel safer and higher up on the road rather than being in a smaller car.

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  6. 2. Statistics showed that women are more likely to buy larger SUV's for their children's safety, as well as theirs. SUV's provide a larger barrier from the outside, resulting in less damage if an accident occured. These vehicles gave women a more secure and protected feeling for both real and imagined fears.

    3. Advertisers focus mainly on students to determine what SUV's should be and consist of because they are more likely to be potential buyers for that company. Students will also give feedback which will improve their companies success rate and future existence. SUV's see their drivers as being of any age (with their licenses of course)and gender, but mainy focuses on women. Women say SUV's give them more of a "tanklike security", protecting them from the outside world and any potential harm. They also prefer SUV's for their excessive space and height, rather than being feeling closer to the ground where they may feel unsafe.

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  7. Questions on Meaning:
    1. A name is an identity. It gives the vehicle a unique distinction from any other vehicle on the road. American car dealers give adventurous names to SUVs because they appeal to the customers. Due to statistics they see that if you give one of those behemoth vehicles an adventurous name the more it would sell. They come up with these names by stating western names, places, animals, and captivating words that represent a rugid lifestyle.

    2.Women mainly buy these big SUVs because they feel as if it will protect them from real and imaginary threats. They also has more than enough room for the average family of four.

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  8. 2. Statistics show that women buy these SUV's or big vehicles more often than men do, because they're afraid of what the streets and intersections have in stored, or the dangers they hold. Both real and imagined.

    3. The way the essay ends has its effect on the tone of the writing because the author begins to talk down upon on the lower class, and praises the wealthy as if they were some type of gods. As I quote "The scrape and fetch about in their tiny compacts, scuttling along on surface streets. But above it all, in their gleaming, skyscraping vehicles, is the new high society-the ambitious, the exurban pioneers, the downtown frontiersmen.". Depending on whether you live in the wealthy community or not, you might have taken offense to these statements. It makes the reader built a strong opinion or emotion on what they have just read. It could ultimately controversy.

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  9. Questions On Meaning
    1. In the case of SUV's, a name has such an important meaning. Names such as Durango, Pathfinder, Expedition, and Yukon come off as very superior and intimidating names. American car dealers give these adventurous names to SUV's because consumers are attracted by these names and feel comfortable and superior on the road. One example is GMC's Delhi. Delhi is an Alaskan Mountain.

    Questions On Rhetorical Strategy & Style
    3. The whole essay seems to explain and profile how superior people with SUV's are. It explains how people with SUV's have their way of explaining to the rest of the world 'This is my way of showing I have more money and I'm better than you.' The end, however, explains how history repeats itself and how these people should fear the underclass.

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  10. 2.By reading this essay the writer wants the reader to know that the majority of the people who are buying SUV's were people who were well off. They had good jobs and so they were able to afford this big vehicles. Women made up 40% of SUV buyers and that percentage was steadily increasing. These SUV owners were afraid of the outside world and they felt safe inside of their big vehicle.

    3.The advertisers used students to research and conduct analysis of databases and surveys to profile the typical SUV owner. They tagged them as "young suburbia" or "blue collar nursery" and "urban gentry". Which in turn translated into "college educated, upwardly mobile white" or "middle class, small town" or "educated black people". Based on these findings the automobile companies created their marketing campaigns to attract those types of people profiled.

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  11. 1. Ersatz Western names; These cars are named like this only to conjure the image; The names are only the end product of intense buyer profiling that car companies and marketing firms continuously carry out.

    2. After reviewing, they say 40% women buy SUVS because they basically feel more comfortable in it than being in a smaller vehicle. They are afraid that something bad my happen with themselves if they are in a small vehicle.

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  12. 1. The SUV or truck's name comes from an ingenious marketing ploy by the business to gain consumer interest. The consumer buys the product and when they read names like Expedition, Explore, Pathfinder, etc. they get a sense of adventure and satisfaction as if they're actually going to go out and explore with this vehicle although it may never be the case.

    2. Many people buy these types of cars for different reasons. Some might buy an SUV for a larger family or group of people that need transportation; while a different person may buy a pick up style truck for yard/outdoor work. Although trucks aren't usually a luxury vehicle the higher end models like the Escalade could be bought just to show off someones wealth.

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  13. Question on Meaning
    2. SUV's are often bought by people who want to have a higher status in society and women. Women feel safer on the streets with a SUV than an average sized car. It is also more spacious and a comfortable size as opposed to a pickup truck or a compact car.

    Question on Rhetorical Strategy and Style
    1. The essay is written in exaggerated language to advertise the car and grab peoples attention. "Less than 7 feet tall and less than 20 feet long" is an example of a car's length and width exaggerated to make it seem big. Promoters and advertisers come up with these sayings to lure in consumers. Humor is used to emphasize the exaggeration of the advertisers.

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  14. 1. A name for a certain vehicle can describe it's style, type and even sometimes it's look. The vehicles name can even attract certain age groups and types of people. American car dealers give adventure names to SUV's because they are trying to profile each individual car make to certain types of people. These businesses are trying to attract many different types of consumers to buy their product.


    2. "Current statistics have shown that 40% of all SUV sales are to women, and the proportion is growing." Majority of ads on televeision that are for SUV's are directed towards upper class women because most of them seem to be more comfortable in them. These women purchase these large SUV's because the majority of them are afraid of rough roads and they feel much safer in these tank-like vehicles.

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